In The Paint
ESPN via Now We Collide
The NBA Finals are a big deal for die-hard basketball fans, but how do you bring the excitement to a broader audience?
Working with artists such as Leif Podhajsky and Scottie Marsh , Now We Collide commissioned six of Australia's biggest street and digital artists to bring the league’s most famous players to life on canvas,
Socially led campaign
Over a two week lead up to the NBA Finals, we teased the reveal of the artists and their artworks. As the jaw-dropping artworks were revealed, we gave fans a speed course in the key storylines each player was facing as they headed into the Finals series.